Most blog posts chase traffic. Yours will chase buyers.
Ten posts a month, written, edited, optimized and published to your site, each one aimed at a search someone makes shortly before they spend money.
No call required to get the plan. $1,000 a month if you want us to run it.
Blogs fail in three different ways
Whether yours doesn't exist yet, went quiet, or publishes on schedule and brings in nothing, the cause is usually one of these. None of them is a discipline problem.
It never got started
You knew you should. Nobody could say with any confidence what the first ten posts ought to be, so it stayed on the list where it's been for two years.
It started and went quiet
In a business of one to ten people, writing sits behind sales, delivery and payroll. And a freelancer carrying two or three posts a month across several clients drops yours first when their biggest one gets busy.
It publishes, and nothing happens
The most expensive version, because it looks like it's working. Posts go up, a traffic chart goes up, and not one inquiry can be traced back to any of it. Nine times out of ten the problem is which topics got picked.
Cheap content chases the big number
Anyone can sell you posts at fifty dollars each. What you get is whatever ranks easily: broad, high-volume, definition-shaped questions that pull in readers who were never going to buy anything.
We pick topics the other way around. Every quarter we map the searches your buyers actually make on the way to spending money, then rank them by how close each one sits to a decision and filter out the ones your site has no realistic chance of winning yet.
Three kinds of search show up in that map, and they are not worth the same:
Still browsing
Definitions and general how-to. Huge volume, almost no buyers. We write these only when they support something further down, never as the main diet.
Comparing options
Pricing, alternatives, "X vs Y", what to look for before choosing. Smaller volume, real shortlists. This is where most of your posts land.
Ready to move
Location, urgency, specifics, and the awkward questions people ask right before they commit. Lowest volume on the whole map and the highest value on it.
Which is why a report that only shows traffic going up is easy to produce and worth very little.
Ten posts a month, live on your site
You do not receive a folder of documents to deal with later. Posts go live on your site, with images, links and formatting handled.
- Topic research tied to what buyers search
- Writing by a human editor, every post
- Search engine optimization: titles, structure, tags
- Formatted so AI assistants can quote it cleanly
- Images sourced and placed
- Published straight to your site, whatever it runs on
- Posts linked to each other so they build on one another
- A monthly report you can read in five minutes
Optimized for AI. Not written by AI.
When someone asks ChatGPT to recommend a supplier, it answers by quoting a handful of websites. Getting quoted is a different job from ranking on Google, and hardly any small business blog is built for it.
So every post is written to be quotable by a machine: a direct answer near the top, headings shaped like the questions people actually ask, sections that still make sense when pulled out of context, specifics and numbers instead of hedged filler, and structured data marked up on the page.
The distinction matters more than it sounds. Drafting tools speed up research and structure. A human editor is accountable for every published word, because content that reads like it came out of a model is exactly the content these systems decline to cite.
Why ten, and not three
Ten is the point where this starts working, which is why it is the only number we sell. At two or three posts a month you cover one topic properly in a year. At ten you cover it in a quarter, internal linking finally has somewhere to point, and there is enough published for search to take the site seriously inside the first term.
- 5 drafts in your inbox
- You choose the topics
- You handle SEO
- You publish them
- You chase the invoice and the delays
- 10 posts live on your site
- We choose the topics, from search data
- SEO and AI optimization included
- Publishing and linking included
- One monthly report, one contact
Same money. Different category of thing.
What the first month looks like
Kickoff call and access
Forty-five minutes on what you sell, who buys it and what you never want written. Then CMS access so we can publish without asking each time.
Your topic map
A quarter of topics, ranked by how close each search sits to someone actually buying, filtered by what your site can realistically compete for right now. You approve it once. It's refreshed every quarter.
Ten posts, published
They go up as they're finished rather than landing in one batch at month end. You review inside five business days, or we keep moving.
Ten more, plus the report
What published, what's being found, what's moving, and what we're going after next month.
Your side of it is three things
We own
What gets written, when it publishes, the quality of it, the SEO, and the reporting.
You own
A kickoff call, CMS access, and feedback inside five business days. That is the entire ask. If it ever grows past that, this has stopped being managed and we'd rather fix it than bill you for it.
What we don't do
Some of this is why people hire us. Some of it is why they don't.
- We don't buy links or place paid guest posts.
- We don't publish AI output that no human has edited.
- We don't promise you a ranking position, a traffic number, or an AI citation by a particular date. Anyone who does is guessing.
- We don't take two directly competing clients in the same category and city.
- We don't do one-off posts, and we're a poor fit if nobody is searching for what you sell.
One price, one thing
Two ways to run it
Cancel any month, no notice period, nothing to unwind. Everything published stays yours.
Month one is refunded if the first three posts aren't at a standard you'd be happy to publish, after two rounds of revisions each. Your risk is capped at $1,000.
The refund comes with the term because a quarter is the shortest run where ten posts a month can show you anything. We would rather say that plainly than offer a guarantee we'd have to argue about later. Either way, we only ask that you've done the three things on your side.
What two quarters actually produces
No projections, no case study, no borrowed screenshot. Just what exists on your site after six months that didn't exist before.
Those are arithmetic. What search does with them depends on your market and your competition, and we report that honestly either way.
Questions people ask before signing
Is this just ChatGPT output with a logo on it?
No. Drafting tools are used for research and structure, and a human editor is accountable for every word that goes live. The reason is practical: content that reads like a model wrote it is exactly what search engines and AI assistants refuse to cite. It's the fastest way to waste a year.
How long until I see results?
We won't give you a date, and you should be wary of anyone who does. What we can tell you is the mechanism: ten posts a month means a whole subject area is covered within a quarter, which is the point where search engines have enough to judge the site on. Most of what you'll see in month one is publishing volume. What moves after that depends on your market, your domain and your competition, and we report on it honestly either way.
If you skip the high-volume keywords, won't I get less traffic?
Probably, yes, and that's the trade. A post that brings in four thousand readers who are writing a school assignment is worth less to you than one that brings in ninety people comparing two suppliers this week. We'd rather report a smaller number you can trace to inquiries than a big one you can't. If traffic volume itself is the goal (say you're selling ads against it) we're the wrong fit and we'll tell you that on the topic plan.
How long are the posts?
Most land between 1,000 and 2,000 words. Some topics are answered properly in less than that, and some need considerably more, so the length follows what it takes to answer the question completely. A padded post gets skimmed by people and skipped by AI systems, and a thin one gets neither.
What if I don't like a post?
Tell us and we'll revise it, twice if needed. On the three-month term, if the first three posts still aren't right, month one is refunded. In practice, most disagreements happen in week one and disappear once the kickoff call has told us how you talk about your own work.
Do I have to publish them myself?
No. That's the part everyone underestimates. Give us access to your CMS and posts go live formatted, linked, with images in place. If your site is on something unusual, tell us in the form and we'll say honestly whether we can publish into it.
We tried an agency before and nothing happened. Why is this different?
Usually because the blog was the smallest line item in a retainer that also covered ads, social and a website rebuild, so it got whatever attention was left. This is the only thing we do, at a volume that makes it work, at a price you can cancel without a board meeting.
Who owns the content?
You do, from the moment it's published, including if you leave. Nothing is held hostage and nothing gets unpublished.
What if my competitor hires you?
They can't, not if you're in the same category and the same city. That's a hard rule, and it works in your favor the earlier you start.
Get a free topic plan
Tell us what you sell and who buys it. We'll send back a plan of what your buyers are actually searching on their way to a purchase, ranked by how close each one sits to a decision, and which of them your site could realistically win.
It's the same first step our clients pay for. No call needed, and no obligation to hire us afterward. If it turns out there's no search demand behind what you sell, we'll tell you that instead of selling you ten posts a month.
Usually back within two business days.
That's in.
We'll read the site properly and send your topic plan within two business days. If anything's unclear we'll ask one short question rather than guess.